For those of you who don't know me, my name is Tyra
Banks! And I'm here to talk about
Can you see my expression on the picture to the
right? That shows how "SHOCKED" I am.
This is a very important aspect of evaluating
websites. BIAS is a what the
website is trying to accomplish. My Bias in this
website is to try and get you to learn about websites
and what makes good websites and what makes bad
All websites have a BIAS. Another
term for BIAS is AGENDA. These
two terms talk about what the website is ultimately
trying to do. Some website BIAS
are easy to identify. Axe
deodorant's website is all about trying to
make you buy their product.
Most ".com" websites are trying to
sell you something.
Their BIAS or AGENDA is to make
money off you. Not to help you, or to give you
information, but ONLY TO SELL YOU STUFF.
Other sites, like ".edu" and ".org"
and ".gov" are NOT trying to sell you
stuff and are only around on the internet to help
you, give you more information or guide you to
good resources. Their BIAS or
Agenda is to help, not hurt.
Some sites you have to look beyond the address.
Some sites look like they maybe are trying to
sell you something, but really they are here to
help you. Some sites look like a good help, but
ultimately were only scamming you. It is important
to browse through the site looking at all the
pages and to make an informed decision.
Is the information represented from one viewpoint
or does it cover many perspectives? That is
does it try to give you the WHOLE PICTURE?
How much political language is present. Example:
presents the information surrounding the Iraq
war from a much different perspective than
Does the site have clear objectives? Does
the site tell you what its aim is? What they
are trying to accomplish?
Does it identify its target audience? Does
the site talk about who it expects to be visiting
- Is the website trying to sell you something?
Look at the amount of advertising present. If
the page is designed more around the presentation
of ads than information then it is a safe bet
that the information is minimal.
NOW, you need to look through all your
candidates and see which are trying sell you something,
and which are here to help you. The sites that
are available to help you are the websites to
keep in the running for "Canada's Next Top
Ready for Step 4?